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Showing posts from June, 2024

Tell Dunkin – Dunkin survey - Get a Free Donut

 As I mentioned mentioned earlier, a core pillar of Dunkin's strategy is continuously expanding the breadth and depth of their feedback sources. One area they've really been been innovating in is tapping into real-time time , in-the-moment moment customer sentiments. "The The post-transaction transaction survey will always be an important important part of our feedback mix," explains explains Samantha Williams, Dunkin's null VP of Customer Experience. "But we also recognize that that those surveys only capture capture a customer's perspective after the fact. We want to understand understand how they're feeling in the moment moment , as they're experiencing our brand." To that end, Dunkin Dunkin ' has rolled out a series series of in-store intercept surveys surveys and interactive kiosks that allow customers to provide feedback on the spot. These instant feedback mechanisms mechanisms are strategically placed throughout throughout the cus

Tell Dunkin – Get a Free Donut – Dunkin survey

 In the fast-paced, hyper-competitive world of quick service restaurants, staying ahead of the curve is no easy feat. Consumer preferences are constantly evolving, technology is rapidly transforming the customer experience, and the competitive landscape is more crowded than ever before. For a legacy brand like Dunkin', navigating these dynamic market forces requires a relentless focus on understanding and anticipating the needs of its customers. And at the heart of this customer-centric approach is a powerful tool - the Tell Dunkin  Tell Dunkin ' customer feedback survey. "The Tell Dunkin Tell Dunkin ' survey is our secret weapon for driving continuous innovation and improvements across our business," said Rachel Meltzer-Paul, Dunkin's Vice President of Consumer Insights. "By giving our customers a direct line to share their feedback, ideas, and pain points, we're able to uncover invaluable insights that inform every facet of our strategic decision-ma